Most videos don’t fail because of budget or production quality. They fail because of small creative decisions that determine whether anyone stops scrolling in the first place.

What began as an uncertain roller-coaster of a year ended up becoming our best yet. Staying steady as a team mattered more than the outside forces after all.

As the creative industry reckons with the latest AI technologies, and many of our fellow creatives have swirled in a doomsday spiral, we’ve thoughtfully explored the tech while betting on our human-first approach.

Great videos start with a smart brief. This guide breaks down how to brief a video team for stronger ideas, smoother production, and better results, and includes a free downloadable creative brief template to put it into action.

Stuck deciding what type of video is right for you? Animation, live-action, or a mix of both? Try our animation vs. live-action decision tree.

Everything marketers needs to know about video trends in 2025. Explore the creative shifts, emerging tools, and format trends guiding stronger storytelling and deeper audience engagement.

Five years in, and 2024 didn’t exactly play it safe. From bold brand work to next-level production moments, this recap rounds up the projects, partnerships, and creative sparks that defined the year — all wrapped up with the newest reel.

2023 was a year of bold ideas, curious creativity, and work that raised the bar. This recap spotlights standout projects, meaningful collaborations, and the momentum that shaped the year and fueled what came next.

This year's focus was scaling our process, fine-tuning the smooth workflow that makes Heck, “Heck” as we grow bigger and better.